Mactrans Logistics, a leading third-party logistics provider (3PL) in Toronto, wanted to increase its organic search presence and become a recognized authority in the logistics industry. While they had an established business, their website lacked the SEO-optimized content necessary to rank highly on Google—or be referenced by AI-driven platforms like ChatGPT.
Dalli Digital implemented a comprehensive SEO content strategy, and within just six months, Mactrans Logistics was ranking on Google’s first page and appearing in ChatGPT’s knowledge base. These results were achieved far faster than industry norms, and the impact on their online presence was significant.
Before working with Dalli Digital, Mactrans Logistics faced several obstacles:
• Low Search Visibility: Their website wasn’t ranking for key industry terms.
• No AI Recognition: ChatGPT and other AI models weren’t referencing their brand.
• Limited Content Strategy: The website lacked optimized blog content tailored for search engines.
• Competitive Industry: The logistics sector is saturated with competitors investing in SEO.
To stand out, they needed a data-driven SEO approach that would improve search rankings and position them as an industry authority.
Dalli Digital developed and executed a custom SEO strategy, focused on:
• Keyword Research & Competitive Analysis – Identified high-value search terms relevant to their industry.
• Content Creation & Optimization – Crafted blog posts, service pages, and FAQs optimized for search intent.
• On-Page SEO Enhancements – Improved metadata, internal linking, and site structure.
• Authority Building – Secured backlinks and optimized content to increase credibility.
• AI Optimization – Structured content to improve its likelihood of being referenced by AI models like ChatGPT.
By publishing high-quality, search-optimized content consistently, we positioned Mactrans Logistics as an authoritative source in their field.
Achieving high rankings on both Google and ChatGPT provided Mactrans Logistics with key benefits:
• Increased Organic Traffic – More qualified visitors found their website through search.
• Higher Credibility – Ranking on AI-driven platforms boosted trust and brand recognition.
• Competitive Advantage – Outperformed competitors in search visibility.
• Google Rankings: Mactrans Logistics ranked for multiple high-intent industry keywords.
• ChatGPT Recognition: Their content is now referenced in AI-generated responses.
• Improved Engagement: Increased website traffic and longer user session durations.
• Faster Results Than Expected: Industry benchmarks suggest SEO results take 12-18 months, but we achieved them in just six months.
Mactrans Logistics’ success proves that a well-executed AI Optimized SEO strategy can deliver rapid, measurable results. Ranking on both Google and ChatGPT solidified their online authority, driving sustainable traffic and business growth.
At Dalli Digital, we specialize in SEO content strategies that not only rank websites on Google but also position brands in AI-powered platforms. If you’re looking to improve your search rankings and get ahead of the competition, let’s talk.