Challenges in the 3PL Industry

As a leading marketing agency, we have been working with a leader in the 3PL industry for over 5 years and understand the unique challenges that come with finding new customers in this competitive space.

Our team of experts has put together a comprehensive plan for 3PL businesses looking to expand their customer base through digital marketing, specifically in the area of “How to Find 3PL Customers”.

How Digital Marketing Can Help 3PL Companies Grow

The Global Third-Party Logistics (3PL) market was valued at around USD 1 trillion in 2020, and it is expected to reach more than USD 1.75 trillion by 2026, registering a growth rate of 8% during the period (2021-2026).

This means that there’s a huge opportunity for 3PL businesses to grow their customer base and increase revenue.

Successful Marketing Strategies for 3PL Businesses

We have a proven track record of success in generating website forms and phone conversions using Google Ads.

In our past work with 3PL clients, we were able to generate over 2,400 website forms and phone conversions, which ultimately led to an increase in sales and growth for our clients. 

Our Recommendations for 3PL Success

To help 3PL companies succeed in their digital marketing efforts, we recommend the following strategies:

• Optimize your website to ensure that it is easy to navigate and provides clear information about your services.
• Incorporate relevant keywords to help potential customers find your business more easily through search engines.
• Use Google Ads to target specific audiences and drive conversions at the right time and place.
• Leverage social media platforms like LinkedIn, Twitter, and Facebook to build relationships and promote your services.
• Utilize email marketing to reach potential customers directly through newsletters and promotional offers.

Each of these strategies has been proven to drive results for our 3PL clients and can help your business grow.

Proven Digital Marketing Results

To reach a wider audience quickly, we recommend utilizing paid advertising through platforms such as Google AdWords. Businesses in the 3PL industry can benefit greatly from using Google ads as it allows them to target specific audiences and reach potential customers at the right time and place.

Our team has a track record of success in using Google Ads to drive conversions and increase ROI for our 3PL clients.

Social media is another powerful tool for reaching potential customers. Our team can help you establish a strong presence on platforms such as LinkedIn, Twitter, and Facebook, where we can build relationships, share industry news and insights, and promote your services.

Finally, email marketing allows you to reach potential customers directly on a regular basis. Our team can help you create effective newsletters and promotional emails to keep your subscribers informed about your services and any special offers you may have.

The Power of Statistics for 3PL Marketing

• A study by Accenture found that companies that fully embraced digital supply chain management saw a 27% increase in gross margins and a 20% reduction in inventory costs.
• A survey by McKinsey & Company found that companies that invested in digital supply chain capabilities saw a 4-6% improvement in their operating margins.
• According to a survey by eMarketer, 80% of companies believe that digital marketing is important for their business, with 63% of companies planning to increase their digital marketing budget in the coming year.
• A report by Forrester Research shows that companies that invested in digital marketing saw an average ROI of 28% across all channels, with a higher ROI for search, social, and email marketing.
• A study by DigitalCommerce360 found that businesses that invested in digital marketing saw an average of a 23% increase in website traffic and a 14% increase in revenue.
• A survey by the Content Marketing Institute found that B2B companies that use digital marketing see an average of 67% higher lead conversion rates than those that don’t.

These statistics show that digital marketing can be a powerful tool for 3PL businesses looking to improve their operations and increase their bottom line. By investing in digital marketing, 3PL companies can improve their supply chain management, reduce inventory costs, and increase their operating margins.

In addition, digital marketing can also help generate more website traffic and revenue and improve lead conversion rates.

Conclusion: Tailored Marketing Solutions for 3PL Growth

Our digital marketing strategies are tailored to help 3PL businesses reach their target audience, increase brand awareness, and ultimately drive more sales. With over 10 years of experience working with a leader in the 3PL industry and past success in generating website forms and phone conversions, we have the knowledge and expertise to help your business grow.

Contact us today to learn more about how we can help your business grow.