Email Marketing Is Not Dead
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Email Marketing Is Not Dead

With all of the new digital marketing strategies and fancy social media networks, it’s easy to forget about good ol’ email marketing.  But, email marketing is still as relevant. We all continue to check our emails every day!

For any business, especially small businesses, it’s crucial to have a good email marketing strategy.  According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. When it comes to social media vs. email, 72% people prefer to receive promotional content through email, compared to 17% who prefer social media, according to MarketingSherpa.

Convinced? Let’s look at email marketing even further with the top five reasons a good email marketing strategy will help your business grow.

1. Broader Reach

Everyone checks emails and when you have an email message in your inbox directly addressed to you, you definitely see it. Now, think of Facebook, Twitter, or LinkedIn. What marketing efforts did you notice? As your social feeds update, things get lost in the noise. Between your friends’ posts, cat videos, and everything in between, did you notice the latest post from Buzzfeed, Nike, or lululmon? According to Radicati, an email message is 5x more likely to be seen than something on Facebook!

2. Hit Mobile Customers

Since email is directly integrated on all mobile devices, chances are you have a better chance of reaching someone in an effective way through email on mobile than other forms of advertising. According to Campaign Monitor, about 53% of emails are opened on mobile devices. Also, unlike a Tweet or an Instagram post, you have more space to use strong messaging to reach your audience and you can directly place call to actions to convert potential customers into buyers.

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3. It’s Cheap And Easy

Does it get much better than that? Email campaigns don’t take much to get going and depending on what automation tool you use, it’s extremely cost effective to send emails and track your ROI. You can get clear analytics on your email click through rates and quickly see what works and what doesn’t. It’s important to note, however, that while it’s easy to do, it does take some thought and skill. Email marketing takes strategy to be effective, so make sure you put thought into your campaign or hire a professional.

4. Connect Your Campaigns

In a big, busy Internet world, people need to see things more than once to have it register. Email campaigns are a great way to connect all of your marketing efforts. Easily kick off a sale or giveaway via email and continue to promote it over social media and on your website. Email campaigns also make it easy to nudge your customer base again before the sale or campaign comes to an end, giving a sense of urgency and one last touch point to your list.

5. Builds Relationships

Aside from marketing tactics such as sales, giveaways, and promotions, email is a great way to connect with your audience. Monthly newsletters with relevant content can increase your engagement and build relationships with your subscribers. Keep your customers in the know and connect your content marketing efforts with your newsletters to encourage interaction and social sharing.

Good email campaigns can go a long way for any business and it’s worth thinking about as you consider your digital marketing strategy at as a whole. Don’t miss out on an easy opportunity to hit your customers and target market. An integrated email strategy can go a long way!

Want some help setting up your e-mail marketing campaign? We can help, we’re e-mail experts!
Written by Brad Dalli
Founder and CEO of Dalli Digital