With that in mind, the Google Ads platform reveals itself an invaluable marketing channel for B2B brands. In today’s hyper-competitive B2B landscape, a strong Google Ads strategy can open the digital floodgates to qualified leads and prospects seeking out the goods or services your brand offers.
Google is, after all, the largest digital advertising network in the world, and the search engine most commonly utilised by brands and consumers alike. Using its advertising platform, B2B brands can expect to boost website traffic, receive more inquiries and leads, increase brand awareness, refine lead targeting efforts, and achieve fast, transparent results.
The best part? A Google Ads marketing campaign can be a surprisingly cost-effective (and totally customizable) way to target and engage prospects, while clearly highlighting why your brand should be selected over its competition. Ready to build out an impactful, results-oriented B2B Google Ads strategy? Dalli Digital can help.
Want more information on how Google Ads can help your B2B Business?
Google Ads (formerly known as Google AdWords) is Google’s advertising platform which places ads in the results of search engines (like Google) and across other websites, mobile apps, and videos via a pay-per-click (PPC) pricing model. The platform was first launched in 2000 and, now a billion-dollar venture, more than 80% of global businesses trust Google Ads for cost-effective PPC campaigns to build brand awareness, improve their reputation, and drive more sales. Not to mention, 87% of B2B enterprises turn to search engines for new content, and data suggests that PPC generates twice the visitors that SEO does, with less labour and less content distribution.